Jun 17, 2020
As a business owner, often one of
our biggest pain points are taxes and accounting. My guest today is
especially passionate about helping social entrepreneurs tackle
this aspect of their business in a purposeful way. Jessica Mah
is the founder and CEO of inDinero and loves helping entrepreneurs run better
businesses. She has grown the company from zero to over 250
employees and has been featured in the Forbes & Inc “30 Under
30 list.” Jessica left high school at age 15 to attend Bard College
at Simon’s Rock, studied computer science at UC Berkeley, went
Combinator, and is a member of the Young Presidents
Organization (YPO). I loved talking with Jessica! She is
brilliant and can take concepts like taxes and accounting, do them
with passion and purpose, and even make others excited about them!
Join me for this inspiring conversation with Jessica
2:17 - The Jess 101
- Jess Mah is the founder and CEO of
a company called inDinero. inDinero does accounting and taxes for
small businesses with the idea that there’s a better way to deliver
a more delightful accounting experience for business owners through
technology and automation.
- Jess found a way to create
sustainable and ethical finance for businesses working on social
- B Corps are certified
purpose-driven organizations, but it is an extremely difficult
process to be certified. It can take years to prepare for, and Jess
and her team help their customers who have purpose-driven
businesses make a greater impact right away rather than getting
bogged down in years of certification processes.
6:07 – Purpose-Driven Organizations
in a Time of Crisis.
- During this unprecedented time of
a global pandemic, the work of inDinero can help businesses tackle
the difficult questions that may initially arise like “How will we
pay our rent”, or “How do we deal with payroll when our employees
are not working?”
- Once that painful part has been
addressed and tackled, the next steps are finding ways to
recalibrate and innovate for a “new normal.”
- It can be hard to see the other
side of the hard times or the breakthrough that can come from a
challenging season in our businesses or personal lives.
- Jess is using that mission-driven
motivation from both her personal and professional life to rally
with other organizations (like c19coalition.org) and raise working
capital to provide PPE for hospitals and other
13:39 – Prioritizing Profit,
People, and Planet
- Jess had an epiphany while
attending a CEO summit series. She initially got into accounting
because she believed it could be turned around from something
that’s typically boring to something that’s sexy. She wanted to
help companies feel like they’re doing something impactful for
business and the world at large.
- While speaking with a very
successful global business owner at the summit series, Jess told
him that she loves her business and would like for it to be more
helpful and impactful.
- The conversation helped Jess
consider how doubling or tripling a company’s bottom line, helping
them manage their giving program, and lending to other non-profit
organizations could allow them to do more good overall.
17:15 – Purpose Along the
- Jess’ first goal was to make an
entrepreneur’s life better because accounting and financial
management is so painful for entrepreneurs. What she found over the
years was that it didn’t feel as impactful as she thought it could
and knew she could help business impact scale up to
- So many entrepreneurs are or have
been in Jess’ shoes where they start making a profit and realize
they want to be able to do good as well.
- That process is challenging
because once they’ve started growing profit, they don’t have as
strong of a cultural pull to make a difference. The products being
sold may not be directly tied to impact.
- Jess started being more candid and
open conversations with other businesses wanting to make impact,
which helped create a more powerful change through
- In the next 10 years, Jess thinks
there will be an even greater shift to a triple-bottom line of
planet, people, and profit. Not only does she think it’s possible,
she thinks it will actually be front and center of most
- Collaborating with various leaders
and businesses on the C19 Coalition has created so much opportunity
for a more collective community. Working together has multiplied
the amount of good.
- Accounting may not directly change
the world, but inDinero can help their customers utilize their
assets for greater impact.
27:41 – Getting to Know Our
- Find out Jess is learning about
herself during Covid-19, what her guilty pleasure is, what she
would do differently if she knew no one was judging her, what she’s
reading right now, and of course, what it means to Jess to run a
business with purpose!
CONNECT WITH JESS AND INDINERO:
- If you would like to connect with
Jess and her team to talk about the good work you’re trying to do,
you can email email@example.com
- 5:56 - “Doing this helps a CEO be
more focused and probably be more successful than if they were just
directly focused on only profit and making money.”
- 7:40 – “As Covid-19 became a
problem, I told our employees that this is their chance to be the
essential, front line workers but in the business world. You have
doctors and nurses helping patients, and in our case, businesses
are our patients.”
- 11:31 - “I think it’s a two-part
problem. On one hand, we do have to deal with the onslaught of
problems …that’s the most painful part, but once you get through
that, then you can start having these conversations around how we
really maximize this and see it as an opportunity.”
ABOUT JESSICA MAH:
As Founder and CEO of inDinero, Jess loves helping entrepreneurs
run better businesses. She has grown the company from zero to over
250 employees and has been featured in the Forbes and Inc 30 Under
30 Lists. Jessica left high school at age 15 to attend Bard College
at Simon's Rock, studied computer science at U.C. Berkeley, went
through Y Combinator, and is a member of the Young Presidents'
Her passions and hobbies include mentoring up-and-coming
entrepreneurs, DJ’ing at night clubs, and flying airplanes. She’s
also been extremely active with C19Coalition which is helping bring
millions of N95 masks and other medical supplies to hospitals.
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