Aug 7, 2019
Laughter is the best medicine, and
Kevin Fredericks (KevOnStage)
is here to talk about how humor can heal and bring us together.
Kevin does it all. He has nearly 5 million followers and 140
million views on YouTube. He’s a fast-rising entertainer who’s
already sold out a 50 city self-produced tour, written and produced
several TV shows and movies, and grown All Def
Digital from 300,000 fans to nearly 10 million fans.
Join me in laughter for this fun show with KevOnStage.
3:45 - The Kev 101
- Kev’s first comedy show was a
church talent show while in high school, and during college, he and
his brother transitioned to creating plays. After some local
success, Tyler Perry’s booking agent came to see one of the plays.
They thought it was their big break, until they realized it would
still cost $300,000 for them to produce their own play.
- Kev’s kids were young at that
time, so the family decided to quit doing plays and focus on
raising their children. With the rising success of YouTube stars,
Kev suggested they put some funny sketches online to try and grow
their notoriety and then travel to promote their plays.
- After their videos gained
immediate viral success, Kev and his team transitioned primarily to
feature video content for social media.
- Kev quickly started his own
channel, quit his job and added a stand-up routine to his
repertoire. Making funny videos on the internet has played a huge
role in Kevin’s career success.
- Kev and his family moved to Los
Angeles where he worked in the TV industry, and has since gained
vast experience with editing, directing, and digital media. The
majority of his work now consists of producing content for YouTube,
podcasts, and his stand-up routine.
13:45 – Relatable
- We are drawn together by our
shared human experiences, and that is even more powerful when mixed
- While Kev is a comedian who is a
Christian, he is not a Christian comedian. He makes jokes about
himself, his family, his experiences, music, married life, the
audience, Bobby Caldwell, etc. to reach more people and more
audiences who are not all Christians.
- Kev wants to use his platform to
show that you can have a good life with God. Often his fans find a
good message in his jokes and relate that feeling to getting back
- When Kev feels like his comedy
isn’t going over well with the audience, instead of introducing
shock value to his material, he’ll go back to jokes he knows go
over well. In the early days, he’d just leave early. “It’s totally
ok to get off the stage if you are not doing your job, which is to
make people laugh.”
26:18 - Sharing is
- The world wide web has allowed Kev
success by building a dedicated audience online. It’s much easier
to do 30 minutes of standup when the audience already knows you and
- Kev was already well-versed in
stand up before his online career took off, so audiences were able
to witness a well-oiled comedy machine once Kev started going
- With all the negativity you can
find in social media or the daily news, Kev has used his social
media presence as a platform for influencing people in a positive
- Kev’s ultimate goal is to produce
long-form content independently for himself as well as for other
31:59 - Comedy Tour and What’s
- Kev is traveling with his Real
Comedians of Social Media Tour with Tony Baker, TM, and
- On the major cities tour stops,
Kev and his wife also record their podcast with the live audiences
before the comedy lineup begins.
- As the lines between TV and social
media are blurred, Kev is seeing continued success in opportunities
outside of the traditional Hollywood route.
- Kev has a new show on Facebook
Watch called Kev on Everything where he learns new skills,
completely unscripted. He also plans on adding other forms of
entertainment (like music!) into his stand-up shows.
- One of the greatest things about
being creative and sharing creativity in the age of social media is
that that the opportunities to spread your ideas have no physical
38:11 - Getting to Know Our
- Listen to hear who Kev names as
his favorite comedians and biggest influences, what song he has to
sing along with anytime it comes on, and a recent joke that was a
complete flop. Most importantly, you’ll hear what it means to Kev
to run a business with purpose.