May 16, 2018
Have you ever spent time cleaning out your closet, and you take all of your valuable clothes that you spent good money on, and you haul that stuff to your local consignment store or like Plato’s Closet or Clothes Mentor and you are excited for how much money they’re going to give you… and then suddenly the wind has been taken out of your sails when they want to offer you like $3 for your $180 J.Crew blazer? Or $5 for that $250 Coach bag? Yeah, I’ve experienced that a time or 12… well, what if there was a way to clean out your closet AND get what the items are actually worth… AND also get new stuff sent right to your doorstep???
My guests on the Business with Purpose podcast this week are Janet Wu and Erin Wold, the founders of Silkroll… a GENIUS startup that is essentially a fashion exchange program for high end clothing and accessories… Really… I was so excited for this interview and I’m so pumped about what Silkroll is doing (you can tell how excited I am throughout the interview! HAHA!)... Enjoy this episode!
SilkRoll was founded by Janet Wu, who spent 10 years developing her style and taste in fashion while working around the world as an investment banker. Her lucrative career allowed her to create the closet of her dreams, but left her always wanting more… With a wealth of financial knowledge, Janet took a risk and became the CFO of a cleantech startup and eventually moved to San Francisco where her entire high-end wardrobe became obsolete. Every day she looked at the fashion she loved but no longer wore and was unsatisfied with the options to purge this valuable collection. She contemplated, ”how can I keep the value of this fashion and share it with someone who would appreciate my style?” On the 4th of July, 2015, Janet shared her idea with Erin Wold. Erin always dreamed of owning this kind of fashion but with an abundance of student loan debt her ability to invest in high-quality fashion was limited. By this time, Erin had already spent 4 years in operations at a startup that was in skyrocket growth mode, so she knew her expertise in scaling operations was as valuable as this idea, she became Janet’s co-founder. As they began building SilkRoll, friends connected them to a renowned photographer, San Francisco’s Best of the Best: Gavin Farrington. His tech background, professional edge, and passion for automation & perfection make SilkRoll’s products appear so desirable online that customers can realize the real value that their style deserves!
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