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Business with Purpose


Oct 24, 2018

We know life is short. We say life is short but, do we really believe it? Do we live that out? Do we make the most of every single day? You know, that cliché? For many of us, we go through the motions--we go through the daily grind of life, not realizing what’s happening. Then, when all of a sudden we are struck with a tragedy or hardship, we’re reminded of the preciousness of life. Those moments are often when we stop to take inventory of our lives and we decide if we’re going to pursue that dream, or go for that goal, or spend more meaningful time with our friends and family. Whatever it is, my guest today took her own experience with loss and used it as fuel, to go after her dream. My guest this week is Michelle Knight, the founder of Brandmerry, a branding and business consulting business that she started after a tragic loss she experienced. WANDERING Michelle has always been a super driven person. She was graduated second in her class and considered herself a perfectionist. It therefore threw her friends and family for a loop when she decided not to go to college, and instead to move to California to join a performing arts group. She subsequently traveled the world, and the combination of these “wandering” experiences opened her up to tons of possibilities aside from the routine of college and a 9-5 job. TRAGIC LOSS, TRANSFORMATION & THE MEANING OF IT ALL Tragically, her life changed nearly overnight when her younger brother was diagnosed with cancer. She moved home and stayed with her family for about a year-and-a-half while her brother battled this terrible disease. 9 years ago, her brother passed away. She realized from this tragedy that our time is incredibly limited. Michelle began looking at what she loved, who she wanted to be around, and who it was that she truly wanted to be. She subsequently got married, went into public relations/communications, and began a family. Right after her baby was born, she decided to go all-in on creating a career that she loved. She became an entrepreneur. LOVING EVERY SECOND Michelle went back to school to focus on communications and public relations. As an extroverted and analytical individual, she excelled and fell in love with the industry. Upon graduating, she worked at a major PR firm and spent time in the nonprofit world. She began searching for what kind of business she could create where she could do what she loved, while escaping the 9-5 work life. It was during a midnight breastfeeding session that, while on Instagram, she first stumbled upon the world of business coaching. She was incredibly inspired by this concept, and pulled on all of her past experiences in deciding what the business would look like. Today, Brandmerry is a business that is all about branding and business mentoring. Michelle works with female entrepreneurs at every stage of the business, from coming up with the idea and launching, to running and scaling it successfully--and she loves every second of it. About Michelle Knight, Founder of Brandmerry: Michelle Knight is a mother, wife, world traveler and storyteller. She is also a Branding and Business Mentor and the founder of Brandmerry.com and The Free to Be Podcast. She works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story. Now she spends her time supporting women to achieve time, financial and location freedom while traveling the world with her little family of three and exploring life with her son. CONNECT WITH Michelle

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