Apr 10, 2019
Join me for a special edition of the podcast as we feature
exciting moments from the Fair Trade Federation Conference in
Austin, Texas. I'll recap my favorite stories, brands, and
personalities from the week.
Things You Don't Want To Miss:
- 2:41- Llenay Ferretti has been involved in fair trade for
years. She gave a presentation outlining the research surrounding
consumer markets as well as the information gap between the
consumer's understanding of fair trade and what they value.
Reshaping The Story.
- 3:28 - Llenay discuses Ten Thousand Villages' efforts to bring
its mission into the modern age. They created the Maker to Market
Movement, and they now encourage consumers to connect to ten
thousand villages around the world.
The Myth Of Preparation.
- 5:56 - The idea that we can perfectly design a product is a
myth. Every solution we have is simply a stepping stone to a more
relevant, more robust solution. If you want to improve your ideas,
get them out into the marketplace.
Working With Influencer Marketing.
- 8:50 - Kirsten Dickerson, founder of Raven + Lily, hosted a panel on
partnering with influencers who will leverage their status for the
good of your fair trade brand. The panel spoke on finding the right
influencer for your brand and how to find influencers who are more
relational with their followers.
Catching Up With Shannon
- 12:22 - Shannon Riesenfeld is the founder of Mango + Main. Her company works with
artisans in Rwanda, Haiti, and Peru to develop and distribute their
products around the U.S. We caught up to discuss her journey into
the world of fair trade and her recent jump into the Fair Trade Federation.
Alice Grau, Global Mamas.
- 18:24 - Global Mamas seeks to create
prosperity for African women and their families by selling their
beautifully hand-crafted jewelry, apparel, and soaps. Alice Grau is the organization's
creative marketing director, and she shared Global Mamas' mission
to create prosperity and enable their producers to buy a car, build
their own home, and educate their children.
Charlie Brandes, Equal Exchange
- 23:55 - Equal Exchange is a producer
of fair trade coffee, chocolate, and tea. Charlie Brandes works in
their sales department. He spoke about Equal Exchange's goal of
connecting consumers with the farmers who grow their food and the
challenges or partnering with big box stores.
- 28:28 - Lucia's Imports is a
wholesale business that sells handmade imports from Guatemala. They
design jewelry, ceramics, purses, and other products as they seek
to preserve Mayan culture.
Marita Miller, Pebblechild.
- 30:58 - Pebblechild is a fair trade
organization that makes baby products while providing opportunities
for employment to women in Bangladesh. It wants to enable women to
work while continuing to care for their own children. Pebblechild
works with about 12,000 women and keeps them from working in
hazardous inner city factories.
The Grain Of Rice Project.
- 34:28 - The Grain Of Rice Project is
a non-profit ministry, which seeks to empower Kenyan people with
the love of Christ by helping them become self-sufficient through
employment, education, and skills training. It works within one of
the largest slums in Kenya, generating income for locals by selling
handmade jewelry, accessories, housewares, and decorations.
Rover And Kin.
- 37:34 - Rover & Kin is a newly-minted fair
trade fashion company. All of its clothing comes from a small,
women's cooperative in West Bengal, and it centers its style
around minimalist designs.
- 40:55 -Mayamam Weavers is a brand
I've often talked about. Mayamam Weavers make beautiful handwoven
textiles, and they seek to preserve Mayan culture while empowering
women from a small cooperative in Cajolá, Guatemala.
Katie Schmidt, Passion Lilie.
- 45:15 - Passion Lilie is a fair trade
clothing line that utilizes artisanal fabrics manufactured in
India. Katie Schmidt is the
founder, and she leveraged her background in fashion, sewing, and
textile design to provide fair wages and employment opportunities
to women in India.
Joy McBrien, Fair Anita.
- 47:57 - Fair Anita is a beautiful
line of ethical jewelry and accessories. Fair Anita seeks to make
ethical brands more affordable. Joy McBrien is the founder and CEO, and
she wants to appeal to the average consumer. She wants to feature
designs that fit into your everyday closet.
Campbell Plowden, Center For Amazon Community
- 50:57 - Campbell Plowden is the
executive director of the Center for Amazon
Community Ecology. He started the organization in an effort to
help people make a living in the rainforest without cutting it
down. The organization works with 15 communities as they develop
and market innovative fair trade handicrafts and essential
A Snippet From My Talk.
- 54:22 - I was honored to be featured as a plenary speaker at
the Fair Trade Federation Conference. I wanted to inspire fair
trade warriors to continue to innovate as the Fair Trade Federation
turns 25. My hope is that fair trade will one day become business
Jessica Honegger, Noonday Collection.
- 1:00:43 - Jessica Honegger is the
founder and CEO of Noonday Collection.
She encouraged fair trade warriors at the conference to continue
striving toward their vision of eradicating poverty and promoting
fair trade principles in industries worldwide.
A Memorable Moment:
"I hope to see the term fair trade cease to exist in
the next 25 years. Fair trade values need to become the norm."
- Molly Stillman
To visit the Business With Purpose website, click the