Mar 27, 2019
Maybe you want to get into ethical fashion, but you're not sure
where to start. Meet Amy Ann Cadwell, the Co-Founder and CEO of The
Good Trade. The Good Trade is a digital media and lifestyle brand
publication that covers sustainable fashion. Amy Ann joins us to
tell her story and share with you how your purchases can truly work
toward alleviating poverty and suffering for marginalized
Things You Don't Want To Miss:
Meet Today's Guest.
- 1:19 - Amy Ann Cadwell is the Co-Founder and CEO of The Good Trade. She founded The Good
Trade in Los Angeles in 2014. It's a digital media and lifestyle
brand publication that covers sustainable fashion and
The Amy Ann 101.
- 2:45 - Amy Ann first pursued social change as an academic
interest. She studied development economics and along the way
became interested in micro-finance and entrepreneurship as
sustainable solutions for poverty alleviation. As a result, she
received her master's degree in social entrepreneurship. During
this time, Amy Ann watched the Netflix documentary, The True Cost. It showed her the
dark underbelly of fast fashion, and it convicted her to leverage
her graduate work toward solving labor issues and promoting
sustainability in the fashion industry. She subsequently founded
The Good Trade in 2014.
The Power Of One.
- 8:13 - You might be thinking, "I'm just one person. Does it
really matter where I shop?" We need to combat that mentality
because the truth is, you do have an impact on change. As
consumers, we're collectively capable of making huge shifts in
global, economic power, and it starts with one. As consumers, we
must question the status quo and support companies that align with
our values. Consider what you're bringing into your home.
Do Your Purchases Serve A Purpose?
- 12:40 - No, we're not asking you to become a minimalist.
However, we would encourage you think about whether you're
purchasing with a purpose. We have a skewed idea of how many things
we need in our lives to live comfortably, and our purchases can
have detrimental impacts upon those who created those items.
Ironically, the more stuff you have, the less satisfaction you'll
probably receive out of a particular item.
Something To Write About.
- 14:45 - Amy Ann always had a desire to write and create. She
leveraged that interest for her passion for sustainable
development. She and her husband started a blog about popular local
businesses as a hobby while she was in graduate school. When she
moved to Los Angeles, they sold the publication, and she decided to
start over with a new digital publication centered around her
Transforming A Passion Project Into A
- 20:00 - The Good Trade began as a side hustle. It was a full
year before Amy Ann began thinking of it as a serious business, but
she soon began seeing the momentum behind her content. She wanted
to dedicate more attention to sustainable fashion, so she developed
a studio of writers toward the cause as she and her husband built
How To Get Started.
- 22:18 - If you've never read The Good Trade, take the baby step
of subscribing to their newsletter. It's released daily, and it's a
place to get some of The Good Trade's best content. The Good Trade
covers everything from fashion and beauty to lifestyle and travel.
It's become a community of women looking to make an impact.
A Lightbulb Moment.
- 25:00 - Amy Ann was first convicted The True
Cost. Now, as she receives reader feedback, she's
constantly reminded of the millions of people who care on an
individual level about sustainable fashion. She sees how
individuals can join together as a collective and become a powerful
impetus for change.
Getting To Know Our Guest:
- 30:18 - We quiz Amy Ann on her unusual talents, spirit animals,
and favorite cheesy songs. We'll also travel back in time for a
visit with America's favorite roommates.
A Memorable Moment:
As consumers we have a responsibility to question the status quo
and support companies and lifestyle decisions that align with our
own personal values."
- Amy Ann Cadwell
To visit the Business With Purpose website, click the